The Balance Horse is a pure reflection of its rider. Every City Cowboy is linked at the soul with their noble steed, so the more noble and honorable the rider lives their life, the more beautiful and majestic the horse becomes. But should a City Cowboy turn to the life of an outlaw, he may find himself forced to endlessly Beat his Dead Horse in a never ending battle until either the cowboy or the horse gives out.

What kind of City Cowboy will you be? An Outlaw? A Hero? Or perhaps one who rides the line between outlaw and hero? If you have an answer to that question, then click on the drop-down options below to explore the powers that you can unlock as a City Cowboy.

  • Everyone’s favorite anime universe has some sort of power system. We decided to get literal with it. Horse Power is the name of the power system within CityCowWorld. Every City Cowboy is more than meets the eye, and Horse Power is something anyone can access even from a young age. Horse Power, in simplest terms, is a manifestation in the form of a stallion with magical abilities that reflect one's inner spirit. 

    Within each and every one of us is an endless battle we are fighting, constantly striving to learn from yesterday so that we can be better tomorrow than we were today. City Cowboys know there is wisdom and strength in learning to forgive, to move on, to get back on the saddle and take charge of your own destiny. But there is also a reality that often cannot be ignored - that every Yin has its Yang. We all have internal struggles and battles with ourselves that go unseen by others. It can be hard to forgive, especially in the face of unforgivable actions inflicted upon others by the uncaring. In CityCowWorld, these internal struggles we all face are given a physical form thanks to the CITY HORSE, a powerful and noble stallion that can be summoned from the depths of one's heart and soul that will change its form and elemental properties to better reflect the soul of the cowboy. 

    (A more direct comparison is to the “Zanpakutō” from the Anime Series “Bleach” written & created by beloved mangaka and author Tite Kubo.)

  • The CITY HORSE is a powerful and noble stallion that can be summoned from the depths of one's heart and soul. Thanks to the steed being a manifestation of the human spirit, it does not need to be tended to like a normal horse and allows City Cowboys and & City Cowgirls to bring their horse with them anywhere they go. As every individual takes their unique journey down the path of life, the CITY HORSE will change its form and elemental properties to become a more accurate reflection of the soul of its rider.

    For the balanced Cowboy, the CITY HORSE in its base form is a powerful and loyal ally with the power of the wind at its disposal. Granting the ability to move like the wind and run at high speeds, conjure powerful gusts of wind, create smokescreens to obscure the vision of others, and many other creative abilities. To use the powers of the CITY HORSE, a City Cowboy does not necessarily need to summon the entire steed since the CITY HORSE itself can become the wind around the cowboy. A cowboy could choose to use their power to have the wind more accurately guide the bullets shot from their pistol, bending and curving the trajectory of the bullet in seemingly unnatural ways. They could choose to compress the air around their fist to deliver powerful punches and blows that are far beyond what your average human can currently accomplish. Or perhaps they choose to push their own body in order to dodge attacks and bullets in an instant.

    There’s no right or wrong way to use these powers, the only limit to how one utilizes the power of the wind is how creative a City Cowboy can be in the moment.

  • We all have internal struggles and battles with ourselves that go unseen by others. Whenever someone struggles with battles within their own mind & soul, it can be hard to progress forward. There is a well known phrase in America, “don’t beat a dead horse,” an idiom that is used whenever one is trying to convey the notion that it is pointless to continue wasting effort on a topic, argument, or task that has already been decided, concluded, or that cannot be changed. Many will encourage growth and moving on, and while we recognize the wisdom in forgiveness,  some things in life are not so easy to move past. In City Cow World, any Cowboy that chooses to face these struggles head on will find themselves behind the reins of the fearsome DEAD HORSE. Those who get knocked down, refuse to give up, get back on the saddle, and remain undeterred in the face of defeat will gain a power within themselves many others could only dream of.

    The DEAD HORSE is a powerful and loyal ally with the power of the fire at its disposal. The powers of the DEAD HORSE are fearsome and deadly, granting a City Cowboy the ability to manipulate and conjure flames. A City Cowboy who masters these powers is a force to be reckoned with, as they could choose to use their power to greatly amplify the firepower behind the bullets shot from their pistol. They could choose to erupt the air around their fist to deliver explosive punches and blows resulting in devastating destruction far beyond what your average human can accomplish. Or perhaps they decide to be more straightforward and just unleash a stream of scorching fire from their hands like a flamethrower.

    There’s many dangerous ways to use these powers, the only limit to how one utilizes these powers of the flame is how determined a City Cowboy is to win.

  • Not everything in life is about winning. Some City Cowboys recognize that community works best when everyone works together, and that the actions we make today can have lasting effects downstream we never intended or thought possible. Whether these downstream effects are for the better or for the worse, we must always continue to strive towards Utopia. But there are many that will say striving for a utopic future is unrealistic, overly optimistic, and only makes sense if you live with your head in the clouds. In City Cow World, any Cowboy that chooses to remain hopeful for a better tomorrow will find themselves behind the reins of the mighty FLY HORSE. Those who refuse to give up on others, who dedicate themselves to progress, and who learn how to take a birdseye view of the world around them will gain a power within themselves many others could only dream of.

    The FLY HORSE is a powerful and loyal ally with the power of thunder at its disposal. If they say your head is in the clouds, then spread your wings and fly above the clouds with the abilities of the FLY HORSE. Manipulate lightning, conjure storm clouds, master the power of flight. The powers of the FLY HORSE are mighty indeed, as one could choose to coat a weapon in electricity to deliver stunning blows that result in devastating destruction that is on par with even the Norse God Thor. Or perhaps they decide to go one step further and whip up a dangerous tornado with the powerful wings of the FLY HORSE. 

    There’s many  ways to use these powers, the only limit to how one utilizes these powers of thunder is how truly free a City Cowboy can be in the moment.

Featured Products

City Cowboy Unisex Hoodie - HORSE POWER
$54.99
Every City Cowboy needs a go-to hoodie to relax in, and we just so happen to have the perfect one for you. Vibrant, warm, and stylish, it's the perfect choice for any Premium City Cowboy! The image on the back of the hoodie is our “HORSE POWER” design, created by our co-founder and creative director Nathan Pingel and is 100% ai-free. Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan
DON'T BEAT A DEAD HORSE - Unisex Tee
$34.99
They say don’t beat a Dead Horse, but what if it took your money? This is the perfect shirt for any City Cowboy who has overcome their fears and refuses to let injustice slide. This image is our “DON’T BEAT A DEAD HORSE, UNLESS IT TOOK YOUR MONEY” design, created by our co-founder and creative director Nathan Pingel and is 100% ai-free. Whether worn on its own or layered with other pieces, it’s comfortable, soft, lightweight, and a perfect piece for any City Cowboy’s wardrobe.

• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US

Disclaimer: The fabric is slightly sheer and may appear see-through, especially in lighter colors or under certain lighting conditions.
City Cowboy Hoodie - FLY HORSE
$54.99
Every City Cowboy needs a go-to hoodie to relax in, and it’s hard to not have your head in the clouds when you look as fly as you do in this hoodie!. Vibrant, warm, and stylish, it's the perfect choice for any Premium City Cowboy! The image on the back is our “FLY HORSE” design, created by our co-founder and creative director Nathan Pingel and is 100% ai-free.

Disclaimer: This hoodie runs small. For the perfect fit, we recommend ordering one size larger than your usual size.

• 100% cotton face
• 65% ring-spun cotton, 35% polyester
• Front pouch pocket
• Self-fabric patch on the back
• Matching flat drawstrings
• 3-panel hood
• Blank product sourced from Pakistan
FIND YOUR BALANCE - Throw Blanket
$64.99
A City Cowboys horse is a reflection of their spirit. A cowboy can either beat a dead horse, live with their head in the clouds, or strive for inner balance. There is no right or wrong answer. Each Cowboys journey leads them down different paths, and it’s up to each and every one of us to take back the reins and control our own destiny. But all that work can be tiring, we are only human after all. Let us help you find your balance more efficiently with this soft throw blanket, ideal for anyone looking to rest, relax, and unwind comfortably in this crazy City Cow World.

This image is our “FIND YOUR BALANCE” design, a unique combination of our “CITY HORSE” artworks all created by our co-founder and creative director Nathan Pingel and is 100% ai-free.

• 100% polyester
• Soft silk touch fabric
• Printing on one side
• White reverse side
• Machine-washable
• Hypoallergenic
• Flame retardant
• Blank product sourced from China

ARTWORK

HORSE POWER - Canvas Print
from $53.72

Everyone deserves to have a little fun in their life. Have you been wanting to add a little flair to your room or office? Then look no further! This CityCowWorld canvas print is vivid, fade-resistant, and guaranteed to bring whimsy and fun back into any space that needs it.

This image is our original design titled “HORSE POWER” created by our co-founder and creative director Nathan Pingel and is 100% ai-free. This design depicts the CityCowWorld CITY HORSE, DEAD HORSE, AND FLY HORSE mascots.
• 1.25″ (3.18 cm) thick poly-cotton blend canvas
• Canvas fabric weight: 10.15 +/- 0.74 oz./yd.² (344 g/m² +/- 25g/m²)
• Fade-resistant
• Hand-stretched over solid wood stretcher bars
• Mounting brackets included
• Blank product sourced from the US, Canada, Europe, UK, or Australia

CITY HORSE - Canvas Print
from $26.50

Everyone deserves to have a little fun in their life. Have you been wanting to add a little flair to your room or office? Then look no further! This CityCowWorld canvas print is vivid, fade-resistant, and guaranteed to bring whimsy and fun back into any space that needs it.

This image is our original design titled “CITY COWBOY - HORSE POWER” created by our co-founder and creative director Nathan Pingel and is 100% ai-free. This design depicts the CityCowWorld CITY HORSE mascot.


• 1.25″ (3.18 cm) thick poly-cotton blend canvas
• Canvas fabric weight: 10.15 +/- 0.74 oz./yd.² (344 g/m² +/- 25g/m²)
• Fade-resistant
• Hand-stretched over solid wood stretcher bars
• Mounting brackets included
• Blank product sourced from the US, Canada, Europe, UK, or Australia

DEAD HORSE - Canvas Print
from $26.50

Everyone deserves to have a little fun in their life. Have you been wanting to add a little flair to your room or office? Then look no further! This CityCowWorld canvas print is vivid, fade-resistant, and guaranteed to bring whimsy and fun back into any space that needs it.

This image is our original design titled “DONT BEAT A DEAD HORSE UNLESS IT TOOK YOUR MONEY” created by our co-founder and creative director Nathan Pingel and is 100% ai-free. This design depicts the CityCowWorld DEAD HORSE mascot.


• 1.25″ (3.18 cm) thick poly-cotton blend canvas
• Canvas fabric weight: 10.15 +/- 0.74 oz./yd.² (344 g/m² +/- 25g/m²)
• Fade-resistant
• Hand-stretched over solid wood stretcher bars
• Mounting brackets included
• Blank product sourced from the US, Canada, Europe, UK, or Australia

FLY HORSE- Canvas Print
from $26.50

Everyone deserves to have a little fun in their life. Have you been wanting to add a little flair to your room or office? Then look no further! This CityCowWorld canvas print is vivid, fade-resistant, and guaranteed to bring whimsy and fun back into any space that needs it.

This image is our original design titled “HARD NOT TO HAVE YOUR HEAD IN THE CLOUDS WHEN YOU LOOK THIS FLY” created by our co-founder and creative director Nathan Pingel and is 100% ai-free. This design depicts the CityCowWorld FLY HORSE mascot.


• 1.25″ (3.18 cm) thick poly-cotton blend canvas


• Canvas fabric weight: 10.15 +/- 0.74 oz./yd.² (344 g/m² +/- 25g/m²)
• Fade-resistant
• Hand-stretched over solid wood stretcher bars
• Mounting brackets included
• Blank product sourced from the US, Canada, Europe, UK, or Australia

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